The Way Forward for Digital Signage In 2020
As technology gets better, so will the innovations in digital signage. There have already been several advancements over the course of 2019 that will only get better in the years to come. EyeCatch Networks is helping businesses evolve and grow in along with technological advancements.
Better Hardware
As time progresses, the software that runs digital signage will get better and stronger. With more powerful software must also come better hardware. The digital signs of the future will be stronger and more secure than they are today. Because the trends are pointing towards interactivity, it’s important that the hardware help to secure sensitive information. EyeCatch Networks always chooses better, long-lasting hardware that will be able to support larger displays. Currently, outdoor displays are limited due to the need to be protected from the elements. New hardware will be stronger and better protected allowing for larger screen sizes even outside.
Lower Cost
When new technology is released, the older technology becomes less expensive to produce. Today, many of the larger businesses can afford to implement fancy, high-cost interactive digital displays while the small businesses are left behind. As production costs drop, smaller businesses will be able to justify the expense of implementing digital signage causing it to spread throughout many industries.
More Widespread Usage
With the immense success over the past several years, more and more industries are starting to implement digital signage within their businesses. One of the primary goals of EyeCatch Networks is to expand its presence in the digital signage industry by helping increase awareness of the multiple advantaged of transitioning to the digital world.
Stronger Analytics
The one downside of digital signage, or any form of physical advertising for that matter, is the lack of analytics to determine ROI. Even for digital signage now, it's near impossible to tell if people are looking at your displays. Some interactive digital signage can collect information based on usage, but it’s still limited for people who just look and don’t interact. Some newer displays are already offering proximity sensors that can provide information about how many people pass by the display. By knowing how many people could potentially see a display, business owners can determine the most effective areas to place their digital signage. With a dedicated account management team, EyeCatch Networks is able to offer an edge to its clients by studying the results post implementation of our products. We constantly are in touch with the respective marketing team to ensure the targeted sales numbers are always upward.
Digital Signage Takeaways For 2020
Heading into the new decade, it's clear that digital signage isn't going anywhere. The industry is on the rise and new innovations and applications are being devised constantly. Interactive digital signage, such as touchscreens and interactive applications, will likely be leading the charge for its ability to increase customer engagement, offer stronger analytics and provide a better customer experience.
