What's driving the DOOH market?

Key Digital expands line of HDMI switchers
April 19, 2019
Ultra slim 4K media player DEX5550
April 19, 2019

In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds to an audience.
Two factors driving the expanding DOOH market are improved targeting and dynamic content.
Source: New feed

Leave a Reply

Your email address will not be published. Required fields are marked *